Singapore – We were given an opportunity to collaborate with the final year students from Singapore Polytechnic, Diploma in Media and Communication. Creativity is clearly a trait of the millennials, it was a wonderful experience to walk through the final year project with these 5 groups. These groups were tasked to conceptualise marketing campaigns for one of our star product, Heliocare Oral. The in-depth research, detailed planning, creative concepts and professional presentations were an eye-opener for us.
It was our honour to have a chance to contribute towards the learning of these students, the next generation of Singapore.
We would like to take this chance to thank the lecturers, Esther and Laura for the coordination and the students for their hard work! Good luck in your future endeavours.